We often think of the brand as our "visual mark" including our standard colors, logo, 名称和设计元素. Those are critical parts of our brand, but the 肖尼 State University brand is so much more.
不仅仅是我们的外表. 这就是我们说话的方式. It's the experience that students can expect, the feeling that people get from being on our campus, 我们如何对待彼此, 是什么让我们与众不同. 这就是我们的“个性”." It's how we live out our mission, vision and values.
The 肖尼 State University brand is evident in our style of writing, 摄影类型, design of our website and printed materials, 甚至我们的政策, 流程和文化.
We in the Office of 市场推广及传播 are the protectors of the brand. It's a privilege we take as seriously as our reputation — because they are one and the same.